For the last nine years, Hester Street Fair has been a proud partner and launchpad of many amazing businesses on the Lower East Side and in the greater New York area.
For the last nine years, Hester Street Fair has been a proud partner and launchpad of many amazing businesses on the Lower East Side and in the greater New York area. To celebrate small businesses everywhere, we are hosting our second annual “We Started Here” fair and Lower East Side Block Party. On September 15th, visitors can eat, shop, and interact with their favorite local businesses. We are thrilled to be part of this thriving community and invite you to join us in this celebration!
Hester Street Fair has been the starting place of businesses like the Fat Radish, Macaron Parlour, Melt Bakery, Gordos Cantina, Osaka Grub, Petee’s Pie, La Newyorkina, Arancini Bros, Cheeky Sandwich, Don Don, Dandy Farmer, Enkyu, and more.
NYC’s highly-lauded Mexican sweets staple La Newyorkina got their start at Hester Street Fair. La Newyorkina, commendable city confectionary, is the place to precure the most authentic Mexican treats in America— which include items from their “fruity, filled, spicy” paletas to boozy “borrachita” pops to tres leches cakes, cookies, and the brand’s new-wave iteration of international ice cream— the legendary “nieve de garrafa”, made by way of a wooden bucket, featuring ingredients ranging from spicy mangoes, to pumpkin seed brittle, to cajeta.
New York plant and streetwear designer Olivia Rose says, “there are some people who like plants because of their beauty and others who are interested in their botany.” But this artist was drawn to the medium them for their social and environmental strengths, or, “How people see plants and how plants see people”. Having collaborated with Nike and Gypsy Sport, and had pop-ups everywhere from SoHo to Tokyo, Rose has brought us a middle ground where youth and fashion culture— with basketballs, sneakers, and sweatshirts— that can re-vitalize the purpose of plantlife. According to Rose’s feature in i-D magazine, “her main mission is to make plant life accessible to everyone.”
First-time vendors KOCHIN have just arrived on the scene. But though this season they will be truly “starting here”, one could never guess that— their inventive Southeast Asian desserts infused with Western flavors are newfound, beautiful staples sure to seduce the top NYC food Instagrammer palate.
Macaron Parlour NYC
Having broken away from traditional pastry chef training, and joining forces with her husband Simon, Christina soon soared in status after creating the world’s first candied bacon and maple cream cheese macaron. Fusing all-American flavors with French technique, the duo continued to explore unexpected flavors through their medium— Cheetos, S’mores, and giggity (similar to a Snickers bar) and gained a huge following along the way. As a business with their beginnings rooted at Hester Street, we’re proud to still call ourselves neighbors of these two— now owners not only of the leading bakery Macaron Parlour but also Meow Parlour, New York’s first cat cafe helping foster over 200 cats.
VENDOR LINE UP
Beach Hare, Beba’s kitchen, Blondita Paints, Bodega Rose, Copper Cactus Vintage, David Sussman Design, DownEast Lobstah, EAG, Eco Eyes, EVERYTHiNG SOULFuL, Feels NYC, Filthy Tees, Gigi’s Mimos, Hampton Bay Boutique, Hatzumomo, Helen Anstis Ceramics, Janie Bakes, Joe’s Aprons, Katmama Accessories, Kochin, La Newyorkina, Lali Arts, LDV Vintage, LeBlam NYC, Macaron Parlour, Megan Phillips Collection, NYC iSchool, Ocka Treats, Ovando Salvi, Paulista Avenue Bakery & Cafe, Ping Hatta, Popped, Punto Verde Ceramics, Rosey Jamaican, Solana, Stax, Sticks and Stones, Tea & Jam, The Fndation, Tivoni Treats, Tribeca Trinkets, Village Psychic, WAX BBY and more!